Project ClickStop gets its proper name. Or does it?
Friday, June 6th, 2008 by Richie Hindle(Codename ClickStop is my project within the 30 day product challenge. With ClickStop, you can let small children play on your PC without them damaging anything. It puts a “click-proof membrane” across areas of the screen you don’t want them to click.)
ClickStop needs a proper name. Something engaging, descriptive, appealing to parents, and clearly to do with protecting your PC, rather than protecting your kids. And the .com domain needs to be available. So how about this:

For parents, I think that’s very suitable. Fun, informal, memorable, descriptive. For schools, tradeshows… maybe less so. “Don’t Wreck My PC! (Enterprise Edition)”? Probably not. But I’d rather start small and target one vertical market successfully than have a product that tries to be a jack of all trades and ends up master of none.
Honest opinions are gratefully received. I’ve invested 10 minutes of thought, a few dollars for the domain, and an hours’ fun time with Paint Shop Pro so far – finding out now that it sucks badly is almost cost-free. Finding out 3 months after releasing it would be painful. Help me catch bugs early – what do you think of the name?
Note to Americans: A question for you, if you don’t mind: do you use the word “wreck” in this context? I’m British and I don’t want to pick a name that only sounds right in British English.
Note to Emmylou Harris: You’ve been in my heading singing “Meet me at the wrecking ball” ever since I thought up this name almost 24 hours ago. It’s time for you to stop now. Seriously.



